Marketing

Strategy

When it comes down to it, business is really just made up of two primary things - what you sell and how you tell people about it. You can make the best product in the world or offer the best service, but if no one knows it exists, then your company won't last long. Most entrepreneurs and business owners have a pretty good handle on what they offer. That's usually why they got into business in the first place. Instead, where most people stumble is on the marketing side. With so many options and avenues with which to tell your story and talk to your audience, you'd think this part would be easy. On the contrary, the abundance of choice has left small business owners paralyzed and more confused than ever before. I have limited funds, so how do I get the best bang for my advertising buck? How do I find my target customers, and once I find them, what do I say? How do I know if I have the right content strategy? What role should branding play in my business? These are just a few of the questions that we typically hear from entrepreneurs. If you have these same burning questions or others like them, then it may be time for you to bring in outside expertise to assist you with your marketing strategy.

Examples Include

  • Brand Identity & Strategy
  • Comprehensive Marketing Strategy
  • Pricing Strategy & Analysis
  • Content Development
  • Advertising Strategy
  • Influencer Marketing
  • Loyalty Programs
  • Event & Experiential Marketing
  • Target Customer / Audience Analysis
  • Promotional Strategy
  • Distribution & Channel Strategy
  • Focus Groups
  • Social Media Strategy
  • Grassroots Marketing
  • Sponsorships & Partnership Marketing

Packages & Pricing

Flat Fee

Hourly

Success Fee

Volume Pricing

Once the marketing project parameters, scope, and outcomes have been defined, then a flat fee will be established. This gives the client certainty with respect to the total cost. This structure works best when the marketing project can be clearly defined with little uncertainty and few unknowns.
An hourly fee structure works best on marketing projects where the client wants added flexibility to achieve the desired outcome. Larger marketing projects, increased uncertainty, and more unknowns are scenarios where hourly fees make the most sense. This format can still be framed with an estimated total cost in order to allow the client to work within a budget.
In this unique structure the fee is based on a specified and pre-determined outcome for the marketing project. Typically, the strategist is not paid unless the outcome is achieved, and then the payout is usually calculated as a percentage of a measurable end result. Success fee pricing shifts the risk onto the strategist, but with the client willing to share in the upside of the outcome. This format works best where both parties are willing to take on these roles, and where the parameters and goals can be clearly defined.
Volume pricing is available for clients with multiple marketing projects or for those that wish to establish an ongoing relationship. For example, some clients know in advance that they will have a set amount of monthly or quarterly work or a certain number of marketing projects per year that they wish to address. If you have similar needs, please inquire about volume pricing.
Due to the highly customized nature of marketing related projects, an individual price quote is necessary. Please click the link on this page to schedule a free consultation, or send us a message to describe your project in more detail.

​​​​© 2019 The Startup Shoppe

Privacy Policy

Terms of Use

/